Ayr United Football Academy is a well-established Third Sector organisation in South Ayrshire, committed to improving health, wellbeing, and lifelong learning through football. Based primarily in Ayr North—one of the top 5% most deprived areas in Scotland—we deliver inclusive, community-led programmes that support people of all ages, from schoolchildren to older adults. With a dedicated team of over 100 staff and volunteers, we use the power of football to promote positive change and tackle deep-rooted social inequalities.

Our new Dementia Walking Football Programme is a community-based initiative offering tailored football sessions for individuals aged 50 and over who are living with dementia or related cognitive conditions. Building on our successful walking football provision, this programme directly responds to local community feedback calling for more dementia-friendly activities that support holistic wellbeing.Participants will attend two one-hour sessions per week, each followed by an informal social gathering with refreshments and occasional guest speakers. Sessions are designed to be inclusive, supportive, and enjoyable—providing a safe and welcoming environment for people to stay active, engaged, and connected.

Programme Objectives

• Enhancing physical health – improving mobility, cardiovascular fitness, and coordination in a way that is safe and adapted to participants’ needs

• Stimulating cognitive function – encouraging memory, focus, and decision-making through structured, enjoyable activity

• Fostering social interaction – reducing isolation and encouraging the building of friendships and support networks

• Promoting emotional wellbeing – providing participants with a sense of purpose, enjoyment, and belonging

Strategic Fit with UK Shared Prosperity Fund (UKSPF) The Dementia Walking Football Programme strongly aligns with several key UKSPF investment priorities, particularly under the “Communities and Place” and “People and Skills” pillars:

✅ Health and Wellbeing This programme supports better health outcomes by promoting regular, adapted physical activity for older adults. It also aligns with the Scottish Government’s A Fairer Scotland for Older People strategy and South Ayrshire Health & Social Care Partnership’s Dementia Strategy.

✅ Social Inclusion and Reducing Inequalities The programme reaches a vulnerable and often overlooked group, providing accessible and inclusive support. By removing financial barriers, it directly addresses health and social inequalities and increases community participation.

✅ Pride in Place and Community Participation Using trusted local venues and engaging community volunteers, the programme fosters local pride, strengthens community ties, and increases opportunities for people to contribute meaningfully to civic life.

✅ Local Delivery, Local Benefit Firmly rooted in Ayr North and surrounding communities, the programme reflects the UKSPF’s commitment to place-based investment. It harnesses existing community assets—facilities, volunteers, and networks—to ensure sustainable, locally-driven impact. It also supports the South Ayrshire Council’s Local Place Plans and the strategic objectives of the Health & Social Care Partnership.

Conclusion The Charity's Dementia Walking Football Programme is about far more than football—it’s about dignity, connection, and supporting people to live well. The programme is a cost-effective, scalable, and compassionate response to a growing health and social care challenge. Through clear alignment with UKSPF priorities and a strong foundation of local delivery, it represents a strategic investment in healthier, more inclusive communities and provides a replicable model of best practice in dementia-friendly sport and wellbeing.

This application is to support Vics In The Community with capital costs for our new Community Hub that is scheduled to open in June 2025. The application for funding would assist with costs to protect the building from anti social behaviour.

The new community hub located in North Ayr and will be the cornerstone of the community serving young people, adults and families. North Ayr is reconised as an area of deprivation and this facility will allow us to further enhance our support to the community and address challenges such as mental health and wellbeing, food insecurity and financial hardship.