Although Maybole Castle is located inland, its proposed function as Carrick's Heritage Hub is specifically intended to benefit the wider area, including the area’s coastal communities. Carrick has a substantial range of coastal heritage, natural attractions, visitor destinations, and community initiatives. However, there is an opportunity to connect these more effectively and encourage visitors to explore beyond individual attractions. By promoting the Castle as a gateway to Carrick, the project will help visitors discover coastal destinations, including Dunure, Maidens, Turnberry, Girvan, Lendalfoot, and Ballantrae. The project will contribute to the local economy by encouraging additional visitor spending in shops, cafés, accommodation businesses, attractions, and other services. It will also provide opportunities for local artists, craftspeople, and suppliers to benefit from merchandise development and future visitor activities. By connecting heritage attractions and community initiatives across Carrick, the project will strengthen the area's identity as a distinctive visitor destination and help make its communities more attractive places to visit, live, and work.