In relation to the identified priorities in the Guidance & Essential criteria what will your idea achieve and who will benefit from your project?
Our “Get Support Now” banners would directly address Community Development by normalising unpaid carer identity and strengthening local networks; Adult & Family Learning through digital engagement and by linking carers to support and advice via the online services. Early self-identification and 24/7 support access will reduce isolation and crisis referrals, benefiting the estimated 1,200 unpaid carers in Prestwick & Villages (and their families), plus local health and social work/care services.
Please describe what you plan to do and what the money will be used for? (i.e., purchase equipment/resources)
We will design, have printed and install four high impact pop-up banners that we will rotate around community hubs across Prestwick, Monkton and Dundonald (Businesses, libraries, GP surgeries, Dentists).
Each will feature:
Bold headline such as “Unpaid Carer? Get Local Support in... (Prestwick x2/Dundonald/Monkton) Now”
Live QR code linking directly to the 24/7 Bridget carer support platform and direct registration.
Local branding: Carers Gateway Group logo and colour palette as well as Prestwick & Villages LPP
Concise prompt: “Scan for immediate advice, support, digital training and workshops”
By rotating these banners around high footfall points, we’ll help normalise carer identity, drive early self-referral and steer carers straight to round the clock help before challenges escalate.
What is Bridget?: It is a cutting edge online self help service, that harnesses AI to help carers of all ages. It’s specifically designed to provide personalised localised support and information to help people care loved ones and themselves. Carers can quickly select the topics that affect them and it instantly build them a custom carer support plan with advice, health tips and information about local events and services. It registers the Carer with the Gateway in touch through email and text, offering more help where you need it. We’ll also check in regularly to see how you’re doing and offer extra support when necessary. Carers can access everything anytime, day or night and if they choose to register they can save their plan and pick up where they left off next time.
Need: Economic value of unpaid care: The UK’s 6.4 million unpaid carers save the public purse an estimated £119 billion every year more than the entire NHS budget. Based on demographic proportions, we estimate there are 1,200 unpaid carers in Prestwick & villages. Without increasing easy, visible, public prompts many Carers may only seek help once in crisis. Our “Get Local Support Now” banners, with live QR links to Bridget, will help normalise “carer” as an identity, lower access barriers and drive early referrals, reducing later resource heavy emergency interventions.
Location: Based on demographic proportions, we estimate there are 1,200 unpaid carers in Prestwick & villages. Without increasing easy, visible, public prompts many Carers may only seek help once in crisis. Our “Get Local Support Now” banners, with live QR links to Bridget, will help normalise “carer” as an identity, lower access barriers and drive early referrals, reducing later resource heavy emergency interventions.
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